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You got the Business Card – Do This At Your Peril
There is a great post over at Liz King Events about the things that you should do once you have someone’s business card. Great post with some great tips and I recommend that you read it. In fact, that...
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10 Ideas for Better Event Email Marketing
Your attendees are hungry for information and chances are, you are putting out a weekly or monthly newsletter that feeds that need. Because it is not always easy to come up with new content week,...
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How To Use Flickr Images for Your Event Website
Images set the toneZombies chasing your family. Now that is an image…. it actually took me a long time to find this, about 10 minutes to be exact and this is the reason why images are the bane of many...
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The iPhone 5 and Your Conference Attendees
So, today is the big day. The iPhone 5 is dropping and the whole internet is having a seizure falling all over itself with anticipation. I have seen tweets that can’t wait for the moment and I have...
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9 Easy Tips to Increase Your Email Marketing Sign Ups
If we have to be honest and real about event marketing, we have to admit that the email newsletter is still the King. You will get more traction from an email newsletter than you will any social...
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Creating a Mission Statement for Your Event
There is no shortage of people out there (including me) that want to give you advice on how to run your event, how to use social media, what registration system is the best, where to place your...
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Events Should Mix up the Marketing
This a little project that I am finishing up for a client. A really slick little mailer for team members that may win a spot on an incentive travel program. Now, typically, incentives are not...
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The Most Awesome Social Media Image Sizing Chart
This infographic needs no explanation, no kind words, no hype. It is simply perfect and something that every conference and event marketer can use because I do not care how many Facebook cover photos...
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Does Your Registration Process Stop Me from Registering
I love Holiday Showcase. I have been a few times and I have always had a great experience. I go to see the exhibits, connect with old contacts, and find some really great destinations that make it...
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The Friday 5 – December 7
Well, it is almost the end of the year. That means holiday shopping, parties, and catching up on my business book reading. I am almost finished with Traci Browne’s “The Social Trade Show” and I can...
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A Beginners Guide to Content Marketing
Content Marketing is a must for meetings and events and it is not even that hard to get started and be successful.Check out this awesome infographic on content marketing for beginners that is a great...
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Fun and Winning With Giveaways
Everyone hates crappy giveaways. They do nothing for your event or conference and actually make people laugh behind your back. Especially those little string backpacks. What are those anyway?I was at...
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Does Google + Integration Make Buffer The Perfect Social Tool for Conferences...
I love tools like HootSuite and other social media dashboards and content managers…They are amazing tools for some conferences and events. This post isn’t for those events.For some small and medium...
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Be Where Your Conference Needs to Be
About 8 months ago from what I can gather, I was reading a post on ReadWriteWeb about Social Media Wisdom by B.J. Mendelson which inspired me to begin to write this post. I am not sure why I never...
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Social Customer Service Works for Conference Attendees
The story that this infographic paints is that customer service using social media works if the company (or association) is willing to put in the effort. The sad thing is that I don’t see very many...
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Being Number One
How’s that working out?So I just read a press release and this article that Orlando is the number 1 spot among meeting destinations. Congratulations is in order, I have nothing but nice things to say...
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The Friday 5 – August 30th
The Austin Convention CenterEach week I painstakingly scour every last inch of the internet looking for 5 things worthy of your attention. It could be an article, a service, an app, a review, a video,...
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The Friday 5 – August 23
Each week I painstakingly scour every last inch of the internet looking for 5 things worthy of meeting planners and event industry professionals. It could be an article, a service, an app, a review, a...
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Do Subject Lines Matter for Event Marketers?
I make no secret of my love for the old fashioned email newsletter. Every conference or event marketer should be using this simple tool to drive attendee engagement and you should publish on a schedule...
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A Better Writing Environment for Event Marketers
OK, it is not just for event marketers… all of us in the event biz need a better environment for writing if you do anything creative. From press releases and blog posts to speaker bios and website...
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